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Tips to improve rankings with the search engines : Improve
your Search Engine Ranking.
Here are some suggested steps:
Step 1: Create doorway pages and host them on separate URLs that you register for this purpose. Remember using names like "index1. htm, index2. htm" is asking for trouble.
Step 2: Consider employing the multiple title technique. Excite seems to favor Web sites that include two to three exact copies of their title tag in the head of the document.
Step 3: Excite truncates long title tags to just six words. You'll want to ensure that the keywords you're targeting appear in the first six words of your site's title tag.
Step 4: Excite does not consider the META keyword tag in determining a site's relevance rating. We suggest you do not include keyword META tags on your pages for Excite. |
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Sep 5: Use comment tags effectively. Excite's spider applies an algorithm that attempts to discern a Web site's general theme by considering words that appear often in close proximity to each other. The way we used to suggest that you influence Excite was to compose a long sentence, about 15 words with little or no punctuation - a sentence that you want Excite to use as your site description - and repeat the sentence several times in the "<!--" comment tags. It appears that these repeated phrases must be included in your site's copy in order to work well.
Step 6: Add <NOFRAMES> tags to all framed pages. We've recently discovered that Excite indexes and uses site contents included in the <NOFRAMES> tag to determine: 1 a site description relevancy scores
2 keywords to index your site under
We suggest you construct doorway pages, some with frames, some without. On those using frames include the <NO FRAMES> tag. Within your <NOFRAMES> tag, you can have another
<HEAD>, <TITLE> and <!--COMMENTS> tag,
so use them for more keywords as follows:
<NOFRAMES> <!--Beginning of Web site for non-frames
browsers only.>
<HTML>
<HEAD> <TITLE> Increase Your Web Site's Traffic,
URL Submissions</ TITLE>
<!--Increase a Web site's rank in search engines and increase
traffic and increase rank Increase a Web site's rank in search
engines and increase traffic and increase rank>
<META NAME=" Description" CONTENT=" keyword sentence"> <META NAME=" Keywords" CONTENT=" keyword sentence">
</ HEAD>
Increase a Web site's rank in search engines and increase
traffic and increase rank Increase a Web site's rank in search
engines and increase traffic and increase rank
</ NOFRAMES>
Step 7: Add keywords to your URL. Excite indexes and uses
for relevance keywords found in the URL. There is some value
in a domain name that is made up of one or two keywords. If
this is not possible, consider registering additional domain
names that include keywords before the primary domain name:
Original domain name: http:// www. primarydomain. com
Additional domain name: http:// www. keyword-primarydomain.
com
Step 8: Increase the frequency of one of the keywords
that makes up your keyword phrase: Excite appears to favor
pages that include more occurrences of one of the keywords
in a keyword phrase. Try to organize your page such that one
of the keywords that make up a phrase is repeated a few more
times than the other. For instance, if you're targeting "year
2000 crisis," make sure that the words "year 2000" occur more
often than the other word, "crisis."
Step 9: Popularity counts for Excite relevancy. Try to
solicit links from other Web sites. Set a goal for yourself
of 10 a month or 10 a week if you can.
Need More Power? Remember the following:
1. Work for some uncommon descriptive words.
2. Include a headline (< H1> through <H6> tags)
at or near the top of your Web page that includes your targeted
keywords.
3. Clients have claimed that their sites have disappeared
from the Excite database without warning and apparently without
cause. Consider yourself warned.
4. Pay special attention to your title tags, make them keyword
rich, without close repetition.
5. Submit your site to Excite's reviewer team for consideration.
Visit this link and fill out the form:
http:// www. excite. com/ comments Your site might qualify
for being top-listed as a "natural" match for certain keywords.
WARNING! Excite is constantly tweaking and changing its
scoring system. While the suggestions in this section are
your best chance
of improving your ranking, they are not foolproof. Reread
the sections of this report when you encounter difficulty.
You'll be amazed what you learn when you reread important
sections of this guide!
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