Include Keywords in Links
The previous "widget" example could be improved by taking advantage of another scoring technique favored by some engines. The text within a link is sometimes weighed more heavily than words found in the regular body text.
Here's our "widget" example revised to reflect this new technique:
<HTML>
<HEAD> <TITLE> Widgets and More!</ TITLE>
<META name=" description" content=" Widgets by Jerry's Widget Emporium are the best widgets money can buy.">
<META name=" keywords" content=" blue widgets, green widgets, red widgets, Jerry's Widget Emporium">
</ HEAD> |
|
<BODY> <H1> Widgets Explained:</ H1>
<P> Widgets by Jerry's Widget Emporium are the best widgets money can buy.</ P>
To learn about our widgets, choose one of the following: <BR>
<A HREF=" blue-widgets. htm"> Blue Widgets</ A> <BR> <A HREF=" red-widgets. htm"> Red Widgets</ A> <BR>
<A HREF=" green-widgets. htm"> Green Widgets</ A> <BR> </ BODY>
</ HTML>
The above example again emphasizes the keyword "widget" and
also includes other phrases people might search on such as
"blue widget." Most people search on two or more words to
narrow the scope of their search, so always include related
keywords together whenever possible.
The visible text of the links is where you primarily want
to include your keywords. It's also a good idea to create
your page names based on your best keywords. That way you
score a few more keyword points for the occasional search
engine that indexes the page name portion of the link tag
as well.
Using Multiple <TITLE> Tags
Some search engines will give an advantage to Web sites
that include multiple <TITLE> tags. It seems strange
and goes against the rules of HTML coding, but perhaps search
engines just don't know that there should only be one <TITLE> tag and therefore assigns more points.
We have already told you that many search engines assign the
most points to keywords contained within the <TITLE> tag - it only seems natural that if you included a few extra,
you might score even higher. Here's how you would apply this
technique:
<TITLE> Used Pentium Computers, used-pcs. com</ TITLE>
<TITLE> Used PC Computers at used-pcs. com</ TITLE>
<TITLE> Used PCs at used-pcs. com</ TITLE>
Here we used three title tags. In some engines this will increase
your relevance score. Sometimes a very long <TITLE>
tag that you cram full of keywords will work too but won't
look as pretty.
You won't be able to use this technique unless you use an
HTML editor that lets you edit the HTML code directly such
as HomeSite (www. allaire. com). Many visual editing tools
create the title tag for you, but will only generate one tag. |
