How It Works

This is the first step of your Search Engine Optimization (SEO) campaign where we spend considerable time studying your website from a Search engine perspective as well as from a visitor’s point of view.

We carefully analyze the 2 most important factors of your website– On-Site Analysis and Off-Site Analysis. This internal study will let us fully understand the strengths and weaknesses of your website, including its functionality, website structure, Search engine friendliness, and ongoing User experience, including any search engine barriers that may be stopping you to rank at the top.

Our On-Site Analysis includes an in-depth study of:

• Website Structure
• Navigation on your website
• Content of your website
• Design of your website
• Search engine friendliness
• HTML Validation
• Website Usability & Accessibility Check
• Keyword & Anchor Text Check
• Internal Linking Structure

Our Off-Site Analysis includes an in-depth study of:

• Types of Incoming links ( also known as Back links )
• Site popularity & presence
• Third- party review check ( What others are saying about your site )
• Media Presence (Press Releases, News Listings, Article Listings, etc.)

Here we analyze the strengths and weaknesses of your major online competitors. This research includes overall online strategy, content analysis, scope of improvement as well as back linking strategy, design analysis, functionality analysis, Pricing policy, Call- to- action words, your competitor’s USP ( Unique Selling Proposition ) and the reasons why they rank at the top using your keywords. This research will give us more knowledge about your specific site competitors and let us plan a strategy that will help you effectively outrank them.

Keyword research is the most important element of a successful search engine optimization campaign.

We analyze and find 3 types of keywords that will work well for your website;

1. Highly Targeted Buying Keywords, also known as Gem Keywords (Which has high traffic that’s relevant, converts into a lead or sale)
2. Local-specific keyword phrases
3. Long tail keywords

We will ensure that you have the most effective and profitable keywords that already have excellent popularity in your specific site niche.

Fine tuning the on- page elements of your website to make the site more search engine friendly and gain improved ranking is called On -Page or Onsite Optimization. This fine tuning effort addresses:

• Fixing the Site Structure
• Content Development
• Meta tags
• SEO Copywriting
• Complete Site Tune-up
• Landing Page Optimization ( decreases bounce rates, using call- to- action words to increase click through)
• Website Usability Test and Fixing
• Effective Internal Linking

Here we work on those external factors that will help your website improve its ranking and visibility in the major search engines. Specific Off –Page (also known as Off -Site) factors like those below can have a maximum positive impact on your ranking and your traffic.

• Search Engine & Directory Submission
• Article Writing & Distribution
• Press Release Writing & Distribution
• Acquiring Niche Specific Back Links
• High Quality One - Way Back Link Building
• Social Media Marketing
• Assistance with Express & Paid Submissions

This is the stage where we evaluate the results of our overall optimization and promotion strategy on your website.

Typical positive results would be ranking improvement of your website for your selected keyword/s, increase in traffic, more leads, more sales & higher conversion.

We will continue to readjust our goals and further fine-tune our campaign for your website until we achieve first- page ranking for your keywords.

This stage is the final and much awaited stage where your website is listed on the first page of the Google search results for your selected keywords. After the initial contract period, we will continue to maintain your Page 1 ranking on Google for only a nominal monthly fee.